Trajo – Tempos Cruzados (CEC 2012)

João Martinho Moura (2012)

Guimarães – European Capital of Culture 2012

Tempos Cruzados

In the night of May 19, 2012, 1000 participants performed on the Largo do Toural, representing folklore groups from all over the Portuguese country. It was the first of many nights planned by the POP ART project, Guimarães European Capital of Culture.

The popular Portuguese costume parade takes us to the period between 1890 and 1910, organized by groups (Mountain, River, Field, Sea, Evening, Fair, Sunday, Grooms and Pilgrimage), with about 1000 participants from all regions of Portugal. This parade followed a narrative, and in almost every frame, will address the value of the Guimarães costume, looking at the same time to highlight those which are the two great symbols of Guimarães ethnography: the “cantarinha” and “lenços de namorados”.

Video excerpts of exhibition:

In partnership with the Portuguese Folklore Federation and Tempos Cruzados – Programa Associativo (Guimarães CEC 2012), this project challenged the dialogue between Ethnography, Folklore and Digital Art. The event was attended by about 1,000 participants, representatives of folklore groups from around the country, who stared in a live parade of traditional costumes. The show was complemented with a tradicional toccata of 50 musicians from Guimarães and a media art scenography in the facade of Largo do Toural by João Martinho Moura.

Video: Shots recorded in 2012, using a 3d depth camera and post-processing techniques.

This was the first of many nights scheduled by Pop Art or “Arte Popular” that normally is associated with the concept of art produced in the U.S. in the 50s and 60s of the twentieth century. The associative movement on the traditional dances and songs is rooted in the Guimarães territory and maintains a permanent activity with great community participation. In this sense, the event enhanced, through Guimarães 2012 European Capital of Culture, the work done by groups of ethnography and folklore of Guimarães.

Artwork commissioned by the
European Capital of Culture, Guimarães
Media artist:
João Martinho Moura
Executive production:
Helena Mendes Pereira
(Tempos Cruzados, Guimarães CEC2012).

Pictures of the live event:

TRAJO - João Martinho Moura - Guimarães Capital Europeia da Cultura

The facade of Largo do Toural, Guimarães.

The venue (Largo do Toural, Guimarães):



The Portuguese traditional costume:

















Ethnography, tradition and media art (performers by Demo association):

TRAJO (2014) João Martinho Moura


TRAJO (2014) João Martinho Moura


TRAJO (2014) João Martinho Moura


TRAJO (2014) João Martinho Moura



TRAJO (2014) João Martinho Moura