Trajo (2012)

João Martinho Moura (2012)

Video of the exhibition:

 

In the night of May 19, 2012, 1000 participants performed on the Largo do Toural, representing folklore groups from all over the Portuguese country. It was the first of many nights planned by the POP ART project, Guimarães European Capital of Culture.

Trajo (2012) João Martinho Moura
The popular Portuguese costume parade takes us to the period between 1890 and 1910, organized by groups (Mountain, River, Field, Sea, Evening, Fair, Sunday, Grooms and Pilgrimage), with about 1000 participants from all regions of mainland Portugal and the islands. This parade will follow a narrative, and in almost every frame, will address the value of the Guimarães costume, looking at the same time to highlight those which are the two great symbols of Guimarães ethnography: the “cantarinha” and “lenços de namorados”.

Trajo (2012) João Martinho Moura

In partnership with the Portuguese Folklore Federation, Tempos Cruzados – Programa Associativo – fosters a great event which will challenge the dialogue between Ethnography, Folklore and Digital Art. The event will be attended by about 1,000 participants, representatives of folklore groups from around the country, who will star in a live parade of costumes. The show will be complemented with a toccata of 50 Guimarães musicians and digital sets in the facades of Toural, a work by João Martinho Moura.

Trajo (2012) João Martinho Moura

This is the first of many nights scheduled by Pop Art or “Arte Popular” that normally is associated with the concept of art produced in the U.S. in the 50s and 60s of the twentieth century. The associative movement on the traditional dances and songs is rooted in the Guimarães territory and maintains a permanent activity with great community participation. In this sense, the event is to enhance, through Guimarães 2012 European Capital of Culture, the work done by groups of ethnography and folklore of Guimarães.

 

Video: Shots recorded in 2012, using a 3d depth camera, and a couple of post-processing techniques.

Artwork commissioned by the European Capital of Culture, Guimarães.
In the pictures: Choreography by Demo Association.
Executive production: Helena Pereira (Tempos Cruzados).

 

The venue (Largo do Toural, Guimarães):

 

The Portuguese traditional costume:

Domingo:

Romaria:

Mar:

Feira:

Ethnography, tradition and media art:

TRAJO (2014) João Martinho Moura

TRAJO (2014) João Martinho Moura

TRAJO (2014) João Martinho Moura

TRAJO (2014) João Martinho Moura

TRAJO (2014) João Martinho Moura